rebranding a global supplier of innovative ferry reservation software



FerryPlus initially asked me to help them with their website, but when I audited their current site I realised that their existing brand did not reflect the sophistication of their product. I helped them to re-align and re-energise their brand resulting in an increase in moral and customer interest.




I ran an informal brand workshop to establish the values, keywords and get a feel for the company’s personality. We also discussed their market position and business goals. Working with Ferryplus I created a new visual identity for the brand with a new logo, typography, colours and approach to imagery.

I then applied this to their letterhead, business card and a new website.