Mist branding concepts


More work in progress for Mist. I have shown the guys my ideas and they are thinking about their feedback. They want to share some of the concepts with their customers and other people with deep industry knowledge to get their thoughts and involve then in the process. To see my initial concept sketches check out my previous blog post: blog post

I worked up the stylised M and placed in a circular device and drew a logotype that I think works alongside it

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Here they are together

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I think the symbol would work well as a stamp, that can be used on stationery and special items

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I think pattern could work well to give the brand standout and shelf presence

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Product packaging concept mockup

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e-liquid packaging concept

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Visual for website update

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Interested in any thoughts—positive or negative—anyone has on these design concepts.

3 comments

  1. Ron Rodger - reply

    I like the number 12, looks very upmarket and pleasing to the eye

  2. Graham - reply

    The rest of the branding is great, but the stylised M is much too similar to the Monocle Magazine logo.

  3. Wendy - reply

    Beautiful, but I guess you havn’t seen the Monocle logo? Its a pretty famous international Magazine…

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