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What I do

Design across digital, print and branding.

I take on selected projects directly with forward thinking organisations. I help build and improve brands create campaigns that work cohesively across digital and print. I collaborate with other talented individuals and businesses to deliver web and app development, photography, illustration, print and event graphics.

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Form follows function

Design is about how things work; the way things look is a secondary outcome.

Whether it be the sweeping eagle in his flight, or the open apple-blossom, the toiling work-horse, the blithe swan, the branching oak, the winding stream at its base, the drifting clouds, over all the coursing sun, form ever follows function, and this is the law. Where function does not change, form does not change. The granite rocks, the ever-brooding hills, remain for ages; the lightning lives, comes into shape, and dies, in a twinkling.
It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human and all things superhuman, of all true manifestations of the head, of the heart, of the soul, that the life is recognizable in its expression, that form ever follows function. This is the law.

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Branding

Branding workshops


Logo design


Visual identity


Naming


Brand guidelines


Stationery design

Design

Brochures



Leaflets & flyers



Direct Mail



Advertising



Annual Reports




Art direction

Digital

Website design




User Experience (UX)


User Interface (UI)


Wireframing




App design



HTML Email

Approach

1 Research & think




2 Brainstorm & sketch



3 Select & develop



4 Feedback & amend





5 Finalise & test



6 Deliver & evaluate